Darkus Mini Magazine

Darkus Mini Magazine

Darkus Mini Magazine

 

In this student-led collaborative magazine, I honed my photography skills to create an image-based story exploring the themes of disco, the 1970s and the LGBTQ+ community. Darkus set a competition for students awarding the top five story concepts with a feature in the next issue. My concept came 3rd within the competition and can be viewed in Darkus 2020: Issue 1.

The July Collective

The July Collective

The July Collective

 

Paying close attention to the 7 Ps of marketing, I conceptualised a unique stationary brand that would encompass my love for colour, creativity and ideation for those, like myself, who struggle with dyslexia. This passion project was close to my heart and I am aiming to continue working on it.

Embrace

Embrace

Embrace

 

The Embrace zine was the last module of my first year at university. I created a 12-page magazine based on blogger culture, cruelty free beauty and sustainable fashion.

Lucy & Yak Marketing Proposal

Lucy & Yak Marketing Proposal

Lucy & Yak Marketing Proposal

 

This marketing concept was developed to aid the sales and customer journey for sustainable fashion brand Lucy & Yak. This brand is always aiming to achieve the highest standards of ethical and sustainable clothing production while also providing a wider sizing range than most fashion brands. Hoping to decrease return rates and improve customer satisfaction, I conceptualised an AR (augmented reality) app in which customers could virtually try on items of clothing before purchasing and also introduced a reward scheme for loyal customers.

Final Concept

Urban Outfitters X Sighh

Urban Outfitters X Sighh

Urban Outfitters X Sighh

 

This brief was assigned to generate a collaborative project between Urban Outfitters and one other brand of our choice. Having extensively researched both Urban Outfitters and Sighh, an independent stationary and design brand, I began working on a collection, logo and look book that encompassed the brands core identities of freedom of expression, comfort and confidence. 

Logo Development

Packaging Development

Range Plan