Embrace
Embrace
The Embrace zine was the last module of my first year at university. I created a 12-page magazine based on blogger culture, cruelty free beauty and sustainable fashion.
Lucy & Yak Marketing Proposal
Lucy & Yak Marketing Proposal
This marketing concept was developed to aid the sales and customer journey for sustainable fashion brand Lucy & Yak. This brand is always aiming to achieve the highest standards of ethical and sustainable clothing production while also providing a wider sizing range than most fashion brands. Hoping to decrease return rates and improve customer satisfaction, I conceptualised an AR (augmented reality) app in which customers could virtually try on items of clothing before purchasing and also introduced a reward scheme for loyal customers.
Final Concept
LGBTQ+ Poster Competition
LGBTQ+ Poster Competition
Whilst at University, I enjoyed getting involved with extra curriculum activities. I decided to share the skills that I have learnt with Adobe Illustrator by entering a competition. I won the LGBTQ+ History Month, Diversity and Equality Poster Competition in 2019. The achievement resulted in the image being displayed around the University campus.
Urban Outfitters X Sighh
Urban Outfitters X Sighh
This brief was assigned to generate a collaborative project between Urban Outfitters and one other brand of our choice. Having extensively researched both Urban Outfitters and Sighh, an independent stationary and design brand, I began working on a collection, logo and look book that encompassed the brands core identities of freedom of expression, comfort and confidence.
Logo Development
Packaging Development
Range Plan
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