Lucy & Yak X Kirath Ghundoo

Lucy & Yak X Kirath Ghundoo

Lucy & Yak X Kirath Ghundoo

 

For my final major project, I decided to create a proposed collaboration between Lucy & Yak, one of my favourite clothing brands and Kirath Ghundoo, a surface pattern designer who had come to the University for an industry talk within my final year. Within my work you will find previous brand collaboration research, brand research into Lucy & Yak including where they sit in the market level, price comparisons and the customer profile. The final outcome consisted off: two proposed range plans with a curated pattern, a marketing plan explaining how the collection will launch and final packaging items which included a swing tag, returns slip, sari bag, paper bag packaging and biogradeable packaging.

Final Outcomes

Marketing Plan Examples

Final Packaging

Newcastle College Fellowship

Newcastle College Fellowship

Newcastle College Fellowship

 

Joining the Newcastle College University Centre Fellowship program was an incredible experience. I worked within the Digital Marketing team at Newcastle College aiding with photography, videography, interviews, blog writing, and social media. I used skills I had developed in photography and social media management to develop a photo series that saw record levels of engagement on their social channels and contributed to the 50% rise in applications from social media. 

Posts Written

A Day In The Life of A Fashion Student

Darkus Magazine offers local students a shot at success

Steppin’ Up Campaign

Videos

Other Imagery

Darkus Mini Magazine

Darkus Mini Magazine

Darkus Mini Magazine

 

In this student-led collaborative magazine, I honed my photography skills to create an image-based story exploring the themes of disco, the 1970s and the LGBTQ+ community. Darkus set a competition for students awarding the top five story concepts with a feature in the next issue. My concept came 3rd within the competition and can be viewed in Darkus 2020: Issue 1.

S Walton Eyecare

S Walton Eyecare

S Walton Eyecare

 

In 2019, I spent some time with local opticians, S Walton Eyecare to improve their reach and formulate a social media presence by designing a logo and creating weekly content. I also assisted the managing director in populating a new Health and Wellbeing group for like-minded businesses and individuals and designed their most successful leaflet campaign which doubled their profits from the previous year.

Twitter Cover Photo

Facebook Cover Photo

Company Logo

Leaflet Design

The July Collective

The July Collective

The July Collective

 

Paying close attention to the 7 Ps of marketing, I conceptualised a unique stationary brand that would encompass my love for colour, creativity and ideation for those, like myself, who struggle with dyslexia. This passion project was close to my heart and I am aiming to continue working on it.