Lucy & Yak X Kirath Ghundoo

For my final major project, I decided to create a proposed collaboration between Lucy & Yak, one of my favourite clothing brands and Kirath Ghundoo, a surface pattern designer who had come to the University for an industry talk within my final year. Within my work you will find previous brand collaboration research, brand research into Lucy & Yak including where they sit in the market level, price comparisons and the customer profile. The final outcome consisted off: two proposed range plans with a curated pattern, a marketing plan explaining how the collection will launch and final packaging items which included a swing tag, returns slip, sari bag, paper bag packaging and biogradeable packaging.